EDEAS Course — Entrepreneurship, Digital Marketing, E-Commerce & AI Strategy

Kerala’s first full-time digital AI academy. 9 months. 15 modules. 100% placement guarantee.

The EDEAS program at IIDT Escala Technologies is a 9-month, full-time, offline course designed to produce future business leaders — not just entry-level employees. It covers entrepreneurship, digital marketing, e-commerce operations, and AI strategy through 15 structured modules, hands-on projects with real ad budgets, and continuous mentorship from IIM Lucknow, NIT Calicut, and IIT Madras alumni.

Every graduate receives a 100% placement guarantee backed by a written refund agreement, with a minimum starting salary of ₹25,000 per month.

Program at a Glance

Detail	Value
Program Name	EDEAS — Entrepreneurship, Digital Marketing, E-Commerce & AI Strategy
Duration	9 months, full-time
Mode	Offline (on-campus at KINFRA, Kozhikode)
Modules	15 modules
Batch Size	25 students per batch
Next Batch Start	April 15, 2026
Placement Guarantee	100% placement with ₹25,000 minimum salary, backed by written refund agreement
Eligibility	Minimum +2 (Higher Secondary) completed
Fee	₹2,00,000 (one-time payment) or ₹2,50,000 (4 instalments)
Class Timings	Monday–Saturday, 10:00 AM – 6:00 PM
Campus	KINFRA Advanced Technology Park, Ramanattukara, Kozhikode, Kerala

What You Will Learn — 15 Modules

What You Will Learn
— 15 Modules

Module	Topic
Etiquette and Professional Training	Etiquette and Professional Training
Segmentation, Targeting and Positioning	Theory
	Exploration & Segmentation
	Preparing and validating Target Group and positioning
Product Identification & Offer	Product Identification with Helium10, sourcing and ordering
	Product Sourcing Assignment
Markets, Supply, Demand & Pricing	Types of markets
	Product Offer
	Financial modeling theory
	Financial modeling activities
	Market Research & Customer Features & Benefits (focus group discussion, ad based A/B testing)
	Supply, Demand and Pricing Strategy
Communication Design and GenAI	Visual Design Psychology
	Gen AI Image and video generation
	Advanced Prompting Frameworks
Photography	Camera handling and lighting setup
	Photography principles
	Product photography
Product Photo Editing	AIDA Framework
	Lightroom Vs Canva
	Canva assignment
	Gen AI product image
Videography - Preproduction	Basic Videography principles
	Preproduction - AIDA Framework
	Preproduction - Scripting
Videography - Production	Production - Talking head
	Production - Organic
	Production - Podcast
	Production - Gen AI ads
Videography - Post Production	Post production - Da Vinci Theory
	Da Vinci - Talking Head
	Da Vinci - Organic video
	Da Vinci - Podcast
	Da Vinci - AI ads
Webpage Sales	SEO
	Shopify
	Amazon
	Landing page sales and CRO
	No code tools
Telecalling	SPIN framework and creating urgency
	Tools and Funnels
	Practical Telecalling at external company
Organic Sales	Organic Sales of Product Selected / User generated content / Live shopping
Ads	Running Facebook ads
Sales	Influencer marketing
	Sales of Products & Services
Soft Skills	Interview preparation
	CV Preparation
AI & Automation	AI Chatbots
	Automation Strategy

Detailed Module Breakdown

Empowers students to legally form a company, establish a powerful online presence, manage finances for growth, develop products based on real customer needs, and build high-performing marketing teams.

Key Takeaways

Business Registration — Understanding legal requirements and choosing the right business structure

Product Development — Building products based on customer research, testing, and feedback loops

Online Branding — Creating a strong online presence through websites and social media

Financial Management — Managing cash flow and making data-driven financial decisions

Team Management — Hiring and managing a digital marketing team for scalable growth

Equips students with essential skills to build, scale, and market an online business — from launching e-commerce platforms to mastering Amazon sales and WhatsApp marketing.

Key Takeaways

E-Commerce Setup — Build an online store, integrate logistics, enable global/local payments

Amazon Mastery — Optimize listings, run ads, analyze sales, source products globally

B2B Strategies — Client-specific marketing, lead generation, and segmentation for corporate markets

WhatsApp Marketing — Personalized campaigns for direct customer engagement and conversions

Covers everything from omnichannel strategy to high-converting ad creation across platforms.

Key Takeaways

Omnichannel Mastery — Build unified customer journeys across social media, email, and offline touchpoints

Ad Platform Expertise — Run and optimize campaigns on Google, Meta, LinkedIn, Snapchat, TikTok

Campaign Optimization — A/B testing, audience targeting, persuasive copywriting, smart budget allocation

Transforms students into result-driven professionals who can convert interest into revenue through lead nurturing, persuasive selling, and fulfillment strategies.

Key Takeaways

CRM & Email Automation — Track leads, send personalized messages, build long-term customer relationships

Sales Mastery — Craft winning sales pitches, handle objections, close deals through proven techniques

Drop Shipping & Fulfillment — Inventory-free e-commerce models, order management, global expansion

Maximizes every customer interaction after the sale — turning one-time buyers into loyal, repeat customers.

Key Takeaways

Conversion Rate Optimization (CRO) — Refine websites, landing pages, and funnels to increase sales

SEO & SEM — Drive long-term organic growth and paid visibility through search engine strategies

Remarketing — Re-engage potential buyers through personalized ads and omnichannel follow-ups

Customer Retention — Build loyalty programs, use feedback, apply data to keep customers returning

Takes students from startup to scale-up through e-commerce expansion, Amazon growth, funding strategies, and data-driven marketing.

Key Takeaways

E-Commerce Scaling — Expand product lines, enter new markets, manage growth budgets

Amazon Growth — Analytics, automation, and international selling strategies for global Amazon business

Funding & Networking — Build pitch decks, connect with investors, grow through strategic relationships

Data-Driven Growth — Advanced analytics and forecasting for long-term marketing and sales success

Hands-on module equipping students with practical design and video editing skills for marketing, branding, and advertising.

Key Takeaways

Design & Video Editing Software — Learn industry tools for creating marketing visuals

Poster & Logo Design — Color theory, typography, layout through real ad and product poster projects

Regional & Business Projects — Malayalam designs, notices, and business posters for real-world use

Introduces AI-powered content creation and automation — teaching structured prompts and tools for creativity, productivity, and business efficiency.

Key Takeaways

Prompt Engineering — Write structured prompts for generating high-quality text, visuals, and insights

AI Across Media — Create blogs, graphics, voiceovers, and videos using cutting-edge AI tools

Data Insights — Use AI to analyze business data and support smarter decision-making

Teaches how to create immersive brand experiences that spark emotional connections and drive customer engagement.

Key Takeaways

Designing Brand Experiences — Craft interactive, memorable campaigns with emotional audience connection

Strategic Placement — Storytelling, product positioning, and behavioral psychology for buying decisions

Event Operations — Logistics behind successful marketing events from planning to execution

Empowers students to master social commerce — where shopping meets social media, through authentic content, influencer partnerships, and real-time engagement.

Key Takeaways

Influencer Marketing — Collaborate with creators to boost reach, trust, and conversions

User-Generated Content — Leverage real customer content to build authenticity and community

Live Shopping — Host interactive product showcases that turn viewers into buyers instantly

Teaches how to boost engagement and sales using AI-powered chatbots and real-time personalization for seamless automated customer experiences.

Key Takeaways

AI Chatbots — Build and deploy chatbots that handle queries, generate leads, and convert users 24/7

Real-Time Personalization — Use customer behavior and data for tailored website and messaging experiences

Automation Strategy — Design complete conversational marketing flows that streamline the buyer journey

Empowers students to grow brands naturally through powerful content and community-building without spending on ads, focusing on lasting engagement and trust.

Key Takeaways

Organic Social Media Growth — Master content strategies, platform algorithms, and community engagement across Instagram, LinkedIn, and more

Storytelling & Consistency — Use authentic brand narratives and consistent posting to build visibility and loyalty

Real-World Planning — Create and execute a full organic marketing plan, from content calendars to performance tracking

Introduces next-generation technologies shaping the future of entrepreneurship and marketing — from decentralized systems to immersive experiences.

Key Takeaways

Web3 & Blockchain — Understanding blockchain, NFTs, and decentralized business models for marketing and loyalty

Voice Commerce — Optimize for voice search and integrate smart assistants into the buying journey

Immersive Experiences — AR/VR tools, metaverse marketing, and virtual brand experiences

AI Agents & Automation — Automate marketing workflows, research, customer service, and content creation end-to-end

Blends human-centric innovation with ethical practices and rapid execution tools for scalable, trustworthy brands.

Key Takeaways

Creator Economy — How entrepreneurs and influencers monetize personal brands and digital products

Ethical & Responsible Marketing — Data privacy laws (GDPR, DPDP), bias in AI, consumer trust

Real-Time Personalization & Data Ethics — Use AI responsibly in personalization without breaching privacy

No-Code Tools for Rapid Growth — Build MVPs, automate marketing, manage workflows without coding

Helps students strategically build and grow their personal brand to stand out, attract clients, and create monetization opportunities.

Key Takeaways

Defining Your Personal Brand — Discover your unique value, niche, and voice for your online presence

Content Strategy for Thought Leadership — High-impact content on LinkedIn, Instagram, YouTube, Twitter

Visual Identity & Storytelling — Consistent brand image with color, typography, and emotional storytelling

Monetization Paths — Courses, consulting, digital products, sponsorships, affiliate marketing, speaking

Personal Branding with AI — AI tools for content ideation, branding visuals, and social media automation

Tools & Platforms You Will Work With

📢 Ad & Marketing Platforms

Google AdsGoogle AnalyticsGoogle Search ConsoleMeta Ads (Facebook & Instagram)Meta Business SuiteLinkedIn AdsSnapchat AdsTikTok AdsYouTube Marketing

🛒 E-Commerce & Marketplace

ShopifyAmazon Seller CentralFlipkart Seller HubWhatsApp BusinessHelium10

🔍 SEO & Analytics

Google Search ConsoleGoogle AnalyticsSEMrushUbersuggest

🤖 AI & Automation

ChatGPTAI Image & Video GeneratorsZoho CRMBigin by ZohoEmail Automation ToolsAI Chatbot BuildersNo-code MVP Tools

🎨 Design & Creative

Adobe PhotoshopAdobe InDesignCanvaDaVinci ResolveCapCut (short-form & quick edits)Lightroom

Career Paths After EDEAS

📣

Digital Marketing & Performance

›Digital Marketing Executive / Manager
›Performance Marketing Specialist (Meta, Google, YouTube, Snapchat, LinkedIn, TikTok)
›SEO Specialist / Manager
›Content & Social Media Manager
›Email Marketing & Automation Specialist
›Influencer Marketing Strategist
›YouTube & Video Marketing Strategist

🛒

E-Commerce & D2C

›E-Commerce Manager (Shopify, Amazon, Flipkart)
›Amazon / Flipkart Marketplace Executive
›Product Listing & Merchandising Specialist
›Growth & Funnel Optimization Executive
›B2B / Export E-Commerce Executive

🤖

AI & Automation

›AI Marketing Assistant (Prompt Writing, ChatGPT, Copy Automation)
›Marketing Automation Strategist (CRM, WhatsApp, Email Flows)
›AI Tool Integrator for Startups
›Chatbot Workflow Designer (using AI agents)

📈

Strategy & Leadership

›Business Development Associate / Manager
›Growth Strategist
›Brand Strategist
›Startup Operations Manager
›Founder's Office Associate

🚀

Entrepreneurial & Freelancing

›Founder / Co-Founder of a Startup
›Freelance Digital Marketer / SEO Expert
›E-Commerce Store Owner
›Online Course Creator / Personal Brand Builder

🌍

GCC Placement Support Included

IIDT Escala actively supports placements across the Gulf region. EDEAS graduates are eligible for roles in GCC countries — with the same skills that are in demand across India, Europe, US, Canada, Australia, and New Zealand.

UAESaudi ArabiaQatarOmanBahrainKuwait

Ready to Join the Next Batch?

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