Empowers students to legally form a company, establish a powerful online presence, manage finances for growth, develop products based on real customer needs, and build high-performing marketing teams.

Key Takeaways
Business RegistrationUnderstanding legal requirements and choosing the right business structure
Product DevelopmentBuilding products based on customer research, testing, and feedback loops
Online BrandingCreating a strong online presence through websites and social media
Financial ManagementManaging cash flow and making data-driven financial decisions
Team ManagementHiring and managing a digital marketing team for scalable growth

Equips students with essential skills to build, scale, and market an online business — from launching e-commerce platforms to mastering Amazon sales and WhatsApp marketing.

Key Takeaways
E-Commerce SetupBuild an online store, integrate logistics, enable global/local payments
Amazon MasteryOptimize listings, run ads, analyze sales, source products globally
B2B StrategiesClient-specific marketing, lead generation, and segmentation for corporate markets
WhatsApp MarketingPersonalized campaigns for direct customer engagement and conversions

Covers everything from omnichannel strategy to high-converting ad creation across platforms.

Key Takeaways
Omnichannel MasteryBuild unified customer journeys across social media, email, and offline touchpoints
Ad Platform ExpertiseRun and optimize campaigns on Google, Meta, LinkedIn, Snapchat, TikTok
Campaign OptimizationA/B testing, audience targeting, persuasive copywriting, smart budget allocation

Transforms students into result-driven professionals who can convert interest into revenue through lead nurturing, persuasive selling, and fulfillment strategies.

Key Takeaways
CRM & Email AutomationTrack leads, send personalized messages, build long-term customer relationships
Sales MasteryCraft winning sales pitches, handle objections, close deals through proven techniques
Drop Shipping & FulfillmentInventory-free e-commerce models, order management, global expansion

Maximizes every customer interaction after the sale — turning one-time buyers into loyal, repeat customers.

Key Takeaways
Conversion Rate Optimization (CRO)Refine websites, landing pages, and funnels to increase sales
SEO & SEMDrive long-term organic growth and paid visibility through search engine strategies
RemarketingRe-engage potential buyers through personalized ads and omnichannel follow-ups
Customer RetentionBuild loyalty programs, use feedback, apply data to keep customers returning

Takes students from startup to scale-up through e-commerce expansion, Amazon growth, funding strategies, and data-driven marketing.

Key Takeaways
E-Commerce ScalingExpand product lines, enter new markets, manage growth budgets
Amazon GrowthAnalytics, automation, and international selling strategies for global Amazon business
Funding & NetworkingBuild pitch decks, connect with investors, grow through strategic relationships
Data-Driven GrowthAdvanced analytics and forecasting for long-term marketing and sales success

Hands-on module equipping students with practical design and video editing skills for marketing, branding, and advertising.

Key Takeaways
Design & Video Editing SoftwareLearn industry tools for creating marketing visuals
Poster & Logo DesignColor theory, typography, layout through real ad and product poster projects
Regional & Business ProjectsMalayalam designs, notices, and business posters for real-world use

Introduces AI-powered content creation and automation — teaching structured prompts and tools for creativity, productivity, and business efficiency.

Key Takeaways
Prompt EngineeringWrite structured prompts for generating high-quality text, visuals, and insights
AI Across MediaCreate blogs, graphics, voiceovers, and videos using cutting-edge AI tools
Data InsightsUse AI to analyze business data and support smarter decision-making

Teaches how to create immersive brand experiences that spark emotional connections and drive customer engagement.

Key Takeaways
Designing Brand ExperiencesCraft interactive, memorable campaigns with emotional audience connection
Strategic PlacementStorytelling, product positioning, and behavioral psychology for buying decisions
Event OperationsLogistics behind successful marketing events from planning to execution

Empowers students to master social commerce — where shopping meets social media, through authentic content, influencer partnerships, and real-time engagement.

Key Takeaways
Influencer MarketingCollaborate with creators to boost reach, trust, and conversions
User-Generated ContentLeverage real customer content to build authenticity and community
Live ShoppingHost interactive product showcases that turn viewers into buyers instantly

Teaches how to boost engagement and sales using AI-powered chatbots and real-time personalization for seamless automated customer experiences.

Key Takeaways
AI ChatbotsBuild and deploy chatbots that handle queries, generate leads, and convert users 24/7
Real-Time PersonalizationUse customer behavior and data for tailored website and messaging experiences
Automation StrategyDesign complete conversational marketing flows that streamline the buyer journey

Empowers students to grow brands naturally through powerful content and community-building without spending on ads, focusing on lasting engagement and trust.

Key Takeaways
Organic Social Media GrowthMaster content strategies, platform algorithms, and community engagement across Instagram, LinkedIn, and more
Storytelling & ConsistencyUse authentic brand narratives and consistent posting to build visibility and loyalty
Real-World PlanningCreate and execute a full organic marketing plan, from content calendars to performance tracking

Introduces next-generation technologies shaping the future of entrepreneurship and marketing — from decentralized systems to immersive experiences.

Key Takeaways
Web3 & BlockchainUnderstanding blockchain, NFTs, and decentralized business models for marketing and loyalty
Voice CommerceOptimize for voice search and integrate smart assistants into the buying journey
Immersive ExperiencesAR/VR tools, metaverse marketing, and virtual brand experiences
AI Agents & AutomationAutomate marketing workflows, research, customer service, and content creation end-to-end

Blends human-centric innovation with ethical practices and rapid execution tools for scalable, trustworthy brands.

Key Takeaways
Creator EconomyHow entrepreneurs and influencers monetize personal brands and digital products
Ethical & Responsible MarketingData privacy laws (GDPR, DPDP), bias in AI, consumer trust
Real-Time Personalization & Data EthicsUse AI responsibly in personalization without breaching privacy
No-Code Tools for Rapid GrowthBuild MVPs, automate marketing, manage workflows without coding

Helps students strategically build and grow their personal brand to stand out, attract clients, and create monetization opportunities.

Key Takeaways
Defining Your Personal BrandDiscover your unique value, niche, and voice for your online presence
Content Strategy for Thought LeadershipHigh-impact content on LinkedIn, Instagram, YouTube, Twitter
Visual Identity & StorytellingConsistent brand image with color, typography, and emotional storytelling
Monetization PathsCourses, consulting, digital products, sponsorships, affiliate marketing, speaking
Personal Branding with AIAI tools for content ideation, branding visuals, and social media automation

Yes. Every student signs a written placement guarantee agreement at the time of admission. The agreement can be reviewed in person at our campus before enrolment.

Rs. 25,000 per month (gross) as the minimum starting salary for all EDEAS graduates placed through the program.

If you meet all eligibility requirements (80% attendance, interview participation, course completion) and are not placed within 9 months of completing the program, the refund terms defined in your signed admission agreement will apply.

If you withdraw within the first month of enrolment, you receive a full refund with no questions asked. After the first month, refund eligibility is governed by the terms in the signed admission agreement.

Students who choose the entrepreneurship path can use the IIDT Escala office and facilities at KINFRA for 1 to 1.5 years to develop their business idea, with access to mentorship and the EDEAS community network.

No. We facilitate placements across India and in GCC countries including UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait.

Yes. The placement guarantee agreement is available for review in person at our campus. We encourage prospective students and their parents to visit and read the full terms before making their decision.

A minimum of 80% attendance is required throughout the 9-month program.

IIDT Escala guarantees a minimum of 2 company interviews for every eligible student within the placement window.

Frequently asked Questions

Frequently asked Questions